Ex-Caffarri Regeneration

Location: Reggio Emilia

Client: Fondazione Reggio Children

Partner progetto: Total Tools

Status: Opening first stage setup 23 Marzo 2024

One of the project's goals is to manage the transition of the current historic building into a dynamic and flexible structure that gives it a new, attractive contemporary dimension. The key to flexibility lies in designing a space that can adapt to the changing needs of the times.

A concept that has always been important in our work is linking space to time, which necessarily leads to the concept of “impermanence”, of suspended space, of transit in which there is no end, but in which the concepts of change and transience apply, assembling and then disassembling. An exhibition design project guided by a soft-pop approach that invades a historic space with its own strong personality, creating a break and a surprise effect between the container and the content. The exhibition design is characterised by being sign-like, attractive and contemporary, in a dimension that integrates digital technologies within a broad project of experimentation and research.