Kerakoll Colors Landscape

Design retail system for Kerakoll Colors

Client: Kerakoll

Let's think of a simple warehouse shelf,

let's think that it should hold paint cans,

suitable for commercial spaces and distribution warehouses,

let's think of it as iconic,

that it is part of a system.

Let's think that it should represent a world of colours,

that these colours, 1.500 precisely, should be emphasised,

Let's think that they should be seen,

that they should be touched,

we also let's think that they should be recognised through codes,

that from the code we must go to painting,

that from painting we must go to the foreground,

Let's think that this system must be communicated, with verbal and written texts.

Let us remember that it must be a simple warehouse shelf.

Maybe we imagined it differently,

maybe it is not a simple warehouse shelf.

We imagined it that way.