Cersaie | Marca Corona

Location: Bologna _ ITALIA

Client: Marca Corona

Project: MP Architects

Project Manager: Lucia Canalini, Simona Di Bona

For the 2025 edition of Cersaie, the MRCA Corona stand is presented as a modern Wunderkammer, a space capable of evoking wonder at first glance. The façade and entrance are designed as a contemporary chamber of wonders: a large architectural bookcase that welcomes and intrigues, collecting elements, materials, textures and fragments of the collection like precious artefacts to be discovered.
Access thus becomes a ritual of exploration: visitors pass through a narrative portal where the collections are displayed as objects to be observed, browsed and noted, anticipating the journey inside.

 

Inside, the stand alternates between fluid environments and thematic product collections, organised into micro-scenes with a delicately immersive character. The Marca Corona collections are presented through soft, contemporary colour palettes that interact with light and a calibrated materiality that invites interaction rather than exhibition.

The route is marked by exhibition spaces that still recall the language of the collection and archive, but transformed into experiential spaces where the products become narrative, atmosphere and design inspiration.

A stand as a place of discovery, where each collected element tells a fragment of Marca Corona's identity: research, material care, chromatic elegance and vision.